Skimm has successfully incorporated the use of hyperlinks. They have subttly included them into their writing without being intrusive. Someone could read the article and not click on any link and be okay. However if someone wants to know more about a particular sibject matter, they simply click on the link and they are brought to another website. The one downside is that for an unseasoned reader, they can get lost in a rabbit hole of links by clicking on so many links within a link you forget what the original post is about.
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